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Introducing Our New Podcast: "A Healthier Happier You – The People Working to Make It Happen"!
Exploring the Innovators Behind the Brands That Help Us Live Better By Evan J. Cholfin At LUXHAMMER , we’ve spent years helping brands...

Evan J. Cholfin
Feb 172 min read
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Polishing the Pet Care World: A Chat with ScentHound's Tony Nicholson
Tony Nicholson reveals how ScentHound is transforming dog grooming into a holistic, membership-based experience that combines health monitoring with community and convenience. Discover how strategic franchise selection, data insights, and AI are shaping the future of pet care in a booming market.

Evan J. Cholfin
4 days ago1 min read
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Making Beauty Accessible: The Legacy and Future of Lady Burd with Samantha Burd
In this episode, Samantha Burd shares the legacy and evolution of Lady Burd Exclusive Private Label Cosmetics. She reveals how patience, innovation, and sustainability drive the company’s success in supporting indie beauty brands and navigating a changing

Evan J. Cholfin
Aug 72 min read
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Inside the Digital Revolution of Retail Advertising with Adam Zimmerman
Retail advertising is undergoing a digital transformation, and Adam Zimmerman is leading the charge. In this episode, he shares how Ideal’s interactive circulars are replacing outdated print ads with smarter, more engaging solutions. From video content to real-time analytics, discover how retailers are rethinking strategy and scaling impact.

Evan J. Cholfin
Jul 312 min read
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Reimagining Cat Care: A Conversation with Shelly Huang from BOXIECAT
In this episode of A Healthier, Happier You, Shelly Huang, VP of Marketing & Creative at BOXIECAT, reveals how the brand is revolutionizing cat care through strategic innovation and smart subscription models. From probiotics in litter to hybrid retail expansion, Shelly breaks down what it takes to win in a category no one talks about—but everyone needs.

Evan J. Cholfin
Jul 242 min read
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The Ideal Caregiving Coordination Plot: A Chat with Mellie CEO Zvika Goldstein
Family caregivers often carry the weight of healthcare alone—financially, emotionally, and logistically. In this episode of A Healthier, Happier You, Evan J. Cholfin speaks with Zvika Goldstein, CEO of Mellie, about building smarter, more human-centered tools for care coordination. From leveraging AI to reducing stress and out-of-pocket costs, Mellie is redefining how we support the people behind the patients.

Evan J. Cholfin
Jul 173 min read
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The Aging Playbook: Thoughts with DefenAge's AVP of Brand Strategy & Growth Zack Miskel
DefenAge’s path to 30% growth: smart strategy, science-driven skincare, and building lasting customer relationships.

Evan J. Cholfin
Jul 103 min read
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A Net Zero Journey: Huber's Future with EVP & Chief Sustainability Officer Jennifer Mason
Building Net Zero with purpose: How Huber embeds sustainability into operations, products, and global impact goals.

Evan J. Cholfin
Jul 33 min read
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Ageless Innovation: A Conversation with Lancer Skincare CEO Marc Kravets
Discover how Lancer Skincare stays ahead in a crowded beauty market by prioritizing purpose, clinical integrity, and strategic innovation. In this episode, CEO Marc Kravets shares what it really takes to build lasting relevance in skincare.

Evan J. Cholfin
Jun 264 min read
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Beauty & Brand Strategy: How Tricoci is Disrupting Haircare with Teri-Ann Marchigiani
Discover how Tricoci is redefining haircare through storytelling, innovation, and salon-driven product strategy.

Evan J. Cholfin
Jun 192 min read
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Modernizing Cleaning: The LIMPIAR Story with CEO & Founder Demi Oloyede
Discover how one founder is cleaning up the industry—literally—with eco-innovation and purpose-driven growth.

Evan J. Cholfin
Jun 121 min read
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Revolutionizing Healthcare for Musicians
Discover how HAAM is transforming musician healthcare in Austin—one pancake, one jam session, and one life at a time.

Evan J. Cholfin
Jun 52 min read
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Rethinking Digital: The Transformation Happening Behind Your Favorite Healthcare Brands
Discover how OTC brands are rethinking digital—beyond the buzzwords—with smart, consumer-first strategies that actually work.

Evan J. Cholfin
May 291 min read
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Why Ice Cream Might Be the Healthiest Thing You Eat This Week
Join me as I talk with Sheila Partrat, the visionary behind Protelicious, about redefining dessert with health-first, high-protein ice cream. From her global journey to launching Parad’Ice in Santa Monica, this episode of A Healthier, Happier You dives into the future of functional foods—without giving up flavor.

Evan J. Cholfin
May 292 min read
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Revolutionizing Wellness with IV Therapy
Discover how Dana Kupper is redefining wellness with IV therapy, spa-like care, and a mission to help people feel their absolute best.

Evan J. Cholfin
May 222 min read
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Franchising Kids' Haircuts: Inside the Magic with Amy Leclerc
Discover how Sit Still Kids Salon is transforming kids' haircuts into empowering, creative experiences through thoughtful franchising.

Evan J. Cholfin
May 152 min read
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Unlocking the Secrets of Premium Packaging
Discover how premium packaging blends psychology, innovation, and sustainability to captivate consumers and elevate brands.

Evan J. Cholfin
May 82 min read
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Tagatose: A Revolutionary Healthy Sugar Alternative
Discover Tagatose, the tasty, natural sugar alternative transforming sweetness into a healthy choice—without compromising flavor.

Evan J. Cholfin
May 12 min read
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The Future of Beauty Entrepreneurship: How Salon Suites Are Changing the Industry
The future of beauty is independent. Discover how salon suites are empowering beauty pros to be their own boss. 🎧 Listen now

Evan J. Cholfin
Apr 113 min read
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The Future of Sports Safety: How XSport Mouthguards Is Protecting Athletes
Can a mouthguard do more than protect teeth? James H. Clifford shares how XSport is changing sports safety. 🎧 Listen now

Evan J. Cholfin
Apr 43 min read
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